Brand Strategy

HS Hyosung Advanced Materials' green flagship brand represents our commitment to ESG values, leveraging synergy effects with HS Hyosung' ESG branding. It is developed based on a tangible form rather than general and abstract concepts, reflecting our ultimate goal of technological excellence.

Focus on fundamental
principles in ESG

Environment
Social
Governance

Connection with
HS Hyosung ESG direcitons

RE:GEN

(Reply to Every
Generation’s Future)

Tangible environment-friendly
business form

Tangible environment-friendly business
Long-term & Systematic

Ultimate goal of
our technology

Ultimate Value for
Our Customers,
Humanity,
and Ecosystems

Based on the ESG fundamental philosophy of designing a better future together,
Ultimately possessing the capabilities that the industry aims for,

Systematically, proactively establishing the direction of advanced materials
utilizing the current and future capabilities that we possess

HS Hyosung Advanced Materials' strategy for its green flagship brand
focuses on the direction of the circular economy and carbon neutrality
in line with the group's ESG strategy.

HS Hyosung's 4 ESG pillars

Circular Economy

Establishment and leadership of ecosystems aimed at achieving zero waste in the circular loop from plastic raw materials to final products

Net-Zero

Technological agenda aimed at achieving net zero by minimizing carbon emissions from production processes and manufactured goods

New Energy
Infrastructure

Establishment of infrastructure for energy transition to clean energy such as hydrogen and renewable energy

Reduction of Harmful Substances and Conservation of Resources

Philosophy and design technology centered on minimizing energy and resource use and reducing harmful substances throughout the entire production and operation cycle

HS Hyosung Advanced Materials aims to use eco-friendly technological
innovations, such as recycling and bio-materials, to manufacture and
implement products as close to nature as possible. We strive to use
natural materials as they are, reflecting our commitment to sustainability.

Reduce

Using less harmful substances

Recycled & Bio Materials

Active use of recycled and bio materials

Mimic

Development of eco-friendly biomimetic engineering and new materials that imitate nature

Nature

“Implementing eco-friendly
technology and products,
starting with eco-friendly
materials”

Brand Mission

Future Material Technology Closest to Nature

Brand Vision

The Innovator of Future Materials for Every Generation

Brand Essence

New Safety, New Comfort

Core Identity

Team UP

Act Together

Endless Challenge

Think Big

Brand Name

RE:GEN Future Materials

Brand Slogan

Reply to Every Generation's Future

Responding to the future of every generation