Brand Strategy

In an era where changes surrounding us are happening faster and more complexly, in an age of uncertainty where no one can guarantee that tomorrow will be the same as today, directionless innovation and innovation that cannot solve today's problems are nothing but empty promises.

In a situation where everyone urgently needs to implement changes to keep up with the times, innovation must be delivered to customers first and must provide value in their lives.

For over 70 years, HS Hyosung has invested in the fiber and chemical industries, heavy industries, and future industries. Beyond being a company that prepares for the future by supporting the backbone of the industry behind the scenes, HS Hyosung now boldly challenges industries that will change the future, ranging from hydrogen and energy to new materials and IT. Our goal is to lead the way in delivering on our promises to our customers and providing the innovation that is necessary in the lives of humankind.

We aim to create changes that fulfill our promises with our customers beyond just delivering the best value. We take responsibility for the impact of technology on the Earth we live in and our future. Through flexible and proactive teamwork, we strive to achieve greater synergy, and face challenges and difficulties without shying away from them to drive future innovation.

We prioritize our commitment to customers who hope to be at the forefront in the future and hope for a sustainable tomorrow. HS Hyosung aims to become the global No. 1 innovative solution provider leading the era of transformation.